{"id":81411,"date":"2023-03-07T11:15:05","date_gmt":"2023-03-07T08:15:05","guid":{"rendered":"https:\/\/demo5.teaser-cube.ru\/2023\/03\/07\/tr-ciftci-pazarlari-tedarik-zinciri-sorunlarinin-yasandigi-donemlerde-dayaniklilik-gosteriyor\/"},"modified":"2023-03-07T11:15:05","modified_gmt":"2023-03-07T08:15:05","slug":"tr-ciftci-pazarlari-tedarik-zinciri-sorunlarinin-yasandigi-donemlerde-dayaniklilik-gosteriyor","status":"publish","type":"post","link":"https:\/\/my-garden.blog\/tr\/2023\/03\/07\/tr-ciftci-pazarlari-tedarik-zinciri-sorunlarinin-yasandigi-donemlerde-dayaniklilik-gosteriyor\/","title":{"rendered":"\u00c7ift\u00e7i Pazarlar\u0131 Tedarik Zinciri Sorunlar\u0131n\u0131n Ya\u015fand\u0131\u011f\u0131 D\u00f6nemlerde Dayan\u0131kl\u0131l\u0131k G\u00f6steriyor"},"content":{"rendered":"<p>\u00c7o\u011fumuz g\u0131dam\u0131z\u0131n nereden geldi\u011fi hakk\u0131nda hi\u00e7bir fikre sahip de\u011filiz, hele o g\u0131day\u0131 bize ula\u015ft\u0131rmak i\u00e7in koordine edilmesi gereken zincirin t\u00fcm halkalar\u0131 hakk\u0131nda. \u00c7ift\u00e7i pazarlar\u0131 al\u0131\u015fveri\u015f yapanlara bunun tam tersini sunar &#8211; \u00e7iftlikten pazara k\u0131sa bir rota, \u00e7iftlik ve t\u00fcketici aras\u0131nda do\u011frudan ili\u015fkiler ve yol boyunca tam \u015feffafl\u0131k. Pazara yeterince erken giderseniz, \u00e7ift\u00e7inin \u00fcr\u00fcn\u00fc bo\u015faltt\u0131\u011f\u0131n\u0131 bile g\u00f6rebilirsiniz &#8211; aksi takdirde &#8220;b\u00fcy\u00fck&#8221; g\u0131da tedarik zincirinde g\u00f6r\u00fclmeyen emek.\n<\/p>\n<p>B\u00fcy\u00fck g\u0131da tedarik zinciri, \u00e7e\u015fitli nedenlerden dolay\u0131 bir dizi zorluk ve k\u0131r\u0131lganl\u0131kla kar\u015f\u0131 kar\u015f\u0131yad\u0131r: onlarca ve hatta y\u00fczlerce farkl\u0131 \u00fcreticinin \u00fcr\u00fcnlerini bir araya getirmekle g\u00f6revlidir, bir\u00e7ok nakliye orta\u011f\u0131 taraf\u0131ndan y\u00f6netilen uzun kamyon g\u00fczergahlar\u0131nda \u00e7al\u0131\u015f\u0131r, karma\u015f\u0131k veri ak\u0131\u015flar\u0131 gerektirir ve nakliye s\u0131ras\u0131nda bir dizi s\u0131cakl\u0131k ihtiyac\u0131n\u0131 kar\u015f\u0131lamak zorundad\u0131r &#8211; bunlardan sadece birka\u00e7\u0131! \u00c7ift\u00e7i pazarlar\u0131 bu zorluklar\u0131n baz\u0131lar\u0131ndan korunur \u00e7\u00fcnk\u00fc basit bir alternatif sunarlar: karma\u015f\u0131k bir tedarik zinciri i\u015fletmek yerine, neden insanlar\u0131 kendi b\u00f6lgelerindeki en yak\u0131n g\u0131da kaynaklar\u0131na ba\u011flamayal\u0131m? \u00c7ift\u00e7i pazarlar\u0131 asl\u0131nda pop-up marketlerdir; ancak marketlerin aksine, belirli bir \u00fcr\u00fcn grubunu ta\u015f\u0131maya ba\u011fl\u0131 de\u011fildirler, uzun ulusal ula\u015f\u0131m yollar\u0131na dayanmazlar ve limanlardaki darbo\u011fazlardan ge\u00e7mek zorunda kalmazlar &#8211; \u00e7ift\u00e7i pazarlar\u0131n\u0131n esnekli\u011fi, modelin temel basitli\u011finden ve sa\u011fduyusundan do\u011far: \u00e7ift\u00e7iler ve al\u0131\u015fveri\u015f yapanlar aras\u0131nda do\u011frudan i\u015flemleri kolayla\u015ft\u0131rmak.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/9190876831631937.webp\" \/><\/figure>\n<p>\u00c7ift\u00e7i pazarlar\u0131 i\u00e7in bir esneklik noktas\u0131, birden fazla \u00e7ift\u00e7iden &#8220;kaynak&#8221; sa\u011flayabilmeleridir. Birden fazla \u00e7ift\u00e7inin varl\u0131\u011f\u0131, \u00e7ift\u00e7i pazarlar\u0131na \u00fcr\u00fcn arz\u0131nda bir miktar fazlal\u0131k sa\u011flayarak bir kesinti durumunda esneklik sa\u011flar &#8211; bir \u00e7ift\u00e7inin mahsul\u00fc bozulursa veya bir di\u011ferinin kamyonu bozulursa, pazarda hala bir\u00e7ok \u00e7ift\u00e7i olacakt\u0131r. Ayr\u0131ca, her \u00e7iftlik konsolidasyon yerine kendi da\u011f\u0131t\u0131m y\u00f6ntemine sahiptir &#8211; \u00e7ift\u00e7iler burada nakliyeyi payla\u015farak bir miktar verimlilik kaybetse de, \u00e7ift\u00e7i pazarlar\u0131n\u0131 t\u00fcm yumurtalar\u0131 tek bir sepete koyman\u0131n k\u0131r\u0131lganl\u0131\u011f\u0131ndan korumaya yard\u0131mc\u0131 olur.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/2518815956143908.webp\" \/><\/figure>\n<h2>Varsa, \u00e7ift\u00e7i pazarlar\u0131n\u0131 geride tutan engeller nelerdir?<br \/>\n<\/h2>\n<p>B\u00fcy\u00fck zincir perakendeciler, \u00e7ift\u00e7ileri s\u00f6m\u00fcren uzun tedarik zinciri boyunca seyahat eden emtia \u00fcr\u00fcnlerini satmak i\u00e7in &#8220;\u00e7ift\u00e7i pazar\u0131&#8221; markas\u0131n\u0131 ele ge\u00e7irmekte ve yeniden kullanmaktad\u0131r.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/8841380391953562.webp\" \/><\/figure>\n<p>\u00c7ift\u00e7i pazar\u0131 i\u015fletmecileri kendi ba\u015flar\u0131na lojistik uzmanlar\u0131d\u0131r &#8211; sat\u0131c\u0131 y\u00fcklemesiyle ilgili inan\u0131lmaz miktarda karma\u015f\u0131kl\u0131\u011f\u0131 y\u00f6netirler\n<\/p>\n<p>\u00c7ift\u00e7i pazarlar\u0131n\u0131n ayr\u0131ca uygun fiyatl\u0131, \u00f6l\u00e7e\u011fe uygun i\u015flem teknolojisine eri\u015fime ihtiyac\u0131 vard\u0131r. Baz\u0131 pazarlar hala nakit para ile \u00e7al\u0131\u015fsa da, mobil c\u00fczdanlar, ApplePay, Venmo ve daha fazlas\u0131n\u0131n oldu\u011fu bir \u00e7a\u011fda ya\u015f\u0131yoruz &#8211; ara\u015ft\u0131rmalar, insanlar\u0131n kredi kart\u0131 kullan\u0131rken daha fazla al\u0131\u015fveri\u015f yapt\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koyuyor ve \u00e7ift\u00e7ilerin, m\u00fc\u015fterilerinin rahatl\u0131\u011f\u0131 i\u00e7in birden fazla i\u015flem t\u00fcr\u00fcn\u00fc destekleyebilecek teknolojiye daha yayg\u0131n eri\u015fime ihtiyac\u0131 var.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/9826282717210217.webp\" \/><\/figure>\n<p>\u00c7ift\u00e7i pazarlar\u0131ndaki sat\u0131c\u0131lar genellikle sadece \u00c7ift\u00e7i Pazar\u0131 perakende kanal\u0131yla karl\u0131l\u0131\u011fa ula\u015fmakta zorlanan k\u00fc\u00e7\u00fck i\u015fletmelerdir. Genellikle Topluluk Destekli Tar\u0131m hisseleri (CSA'lar), toptan sat\u0131\u015f veya online sat\u0131\u015f gibi di\u011fer kanallara y\u00f6nelmeleri gerekir, ancak bunu bireysel \u00e7ift\u00e7iler olarak tek ba\u015flar\u0131na yapacak verimlilikten yoksundurlar. \u00dclke ve d\u00fcnya genelindeki bir\u00e7ok \u00e7ift\u00e7i pazar\u0131n\u0131n tarihi k\u00f6kleri, toptan sat\u0131\u015f ve perakende sat\u0131\u015f noktas\u0131 olarak hizmet vermeye dayanmaktad\u0131r &#8211; yerel bakkallar genellikle kamyonlar\u0131n\u0131 a\u00e7\u0131l\u0131\u015f saatlerinden \u00f6nce pazara g\u00f6t\u00fcr\u00fcr ve \u00e7ift\u00e7ilerle do\u011frudan pazarl\u0131k yaparlard\u0131. Buradaki anahtar kelime &#8220;do\u011frudan&#8221; &#8211; b\u00fcy\u00fck zincir distrib\u00fct\u00f6rlerin kontrol\u00fc ele ge\u00e7irmesiyle, bakkallar ve di\u011fer yerel toptan al\u0131c\u0131lar pazarlardan al\u0131m yapmak yerine al\u0131mlar\u0131n\u0131 arac\u0131lara devretmi\u015f ve \u00e7iftliklerin karl\u0131l\u0131\u011f\u0131 etkilenmi\u015ftir. \u015eehirler ve b\u00f6lgeler olarak, \u00e7iftlik karlar\u0131n\u0131 sabitlemeye yard\u0131mc\u0131 olacak esnek toptan sat\u0131\u015f noktalar\u0131 olu\u015fturmak i\u00e7in \u00e7ift\u00e7i pazarlar\u0131n\u0131n esnekli\u011finden ve organik ve s\u00fcrd\u00fcr\u00fclebilir uygulamalar\u0131n en iyilerini bir araya getiren \u00e7ok say\u0131da b\u00f6lgesel \u00e7iftli\u011fin do\u011frudan deste\u011finden yararlanman\u0131n yollar\u0131n\u0131 d\u00fc\u015f\u00fcnmeliyiz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00c7o\u011fumuz g\u0131dam\u0131z\u0131n nereden geldi\u011fi hakk\u0131nda hi\u00e7bir fikre sahip de\u011filiz, hele o g\u0131day\u0131 bize ula\u015ft\u0131rmak i\u00e7in koordine edilmesi gereken zincirin t\u00fcm halkalar\u0131 hakk\u0131nda. \u00c7ift\u00e7i pazarlar\u0131 al\u0131\u015fveri\u015f yapanlara bunun tam tersini sunar &#8211; \u00e7iftlikten pazara k\u0131sa bir rota, \u00e7iftlik ve t\u00fcketici aras\u0131nda do\u011frudan ili\u015fkiler ve yol boyunca tam \u015feffafl\u0131k. Pazara yeterince erken giderseniz, \u00e7ift\u00e7inin \u00fcr\u00fcn\u00fc bo\u015faltt\u0131\u011f\u0131n\u0131 bile [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-81411","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-fruits"],"_links":{"self":[{"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/posts\/81411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/comments?post=81411"}],"version-history":[{"count":0,"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/posts\/81411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/media\/81418"}],"wp:attachment":[{"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/media?parent=81411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/categories?post=81411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my-garden.blog\/tr\/wp-json\/wp\/v2\/tags?post=81411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}