{"id":81409,"date":"2023-03-07T11:15:05","date_gmt":"2023-03-07T08:15:05","guid":{"rendered":"https:\/\/demo5.teaser-cube.ru\/2023\/03\/07\/sk-farmarske-trhy-preukazuju-odolnost-v-case-problemov-v-dodavatelskom-retazci\/"},"modified":"2023-03-07T11:15:05","modified_gmt":"2023-03-07T08:15:05","slug":"sk-farmarske-trhy-preukazuju-odolnost-v-case-problemov-v-dodavatelskom-retazci","status":"publish","type":"post","link":"https:\/\/my-garden.blog\/sk\/2023\/03\/07\/sk-farmarske-trhy-preukazuju-odolnost-v-case-problemov-v-dodavatelskom-retazci\/","title":{"rendered":"Farm\u00e1rske trhy preukazuj\u00fa odolnos\u0165 v \u010dase probl\u00e9mov v dod\u00e1vate\u013eskom re\u0165azci"},"content":{"rendered":"<p>V\u00e4\u010d\u0161ina z n\u00e1s nem\u00e1 ani potuchy o tom, odkia\u013e poch\u00e1dzaj\u00fa na\u0161e potraviny, a u\u017e v\u00f4bec nie o v\u0161etk\u00fdch \u010dl\u00e1nkoch re\u0165azca, ktor\u00e9 musia by\u0165 koordinovan\u00e9, aby sme tieto potraviny dostali. Farm\u00e1rske trhy pon\u00fakaj\u00fa kupuj\u00facim prav\u00fd opak &#8211; kr\u00e1tku cestu z farmy na trh, priame vz\u0165ahy medzi farmou a spotrebite\u013eom a \u00fapln\u00fa transparentnos\u0165 na tejto ceste. Ak pr\u00eddete na trh dostato\u010dne skoro, m\u00f4\u017eete dokonca vidie\u0165, ako farm\u00e1r vyklad\u00e1 v\u00fdrobok &#8211; pr\u00e1ca, ktor\u00e1 sa inak vo &#8220;ve\u013ekom&#8221 potravinovom dod\u00e1vate\u013eskom re\u0165azci nevid\u00ed.\n<\/p>\n<p>Potravinov\u00fd dod\u00e1vate\u013esk\u00fd re\u0165azec &#8220;big&#8221 \u010del\u00ed mnoh\u00fdm v\u00fdzvam a zranite\u013enostiam z r\u00f4znych d\u00f4vodov: jeho \u00falohou je agregova\u0165 produkty od desiatok a mo\u017eno aj stoviek r\u00f4znych v\u00fdrobcov, jazd\u00ed po dlh\u00fdch tras\u00e1ch n\u00e1kladnej dopravy, ktor\u00e9 spravuje mnoho dopravn\u00fdch partnerov, vy\u017eaduje si komplikovan\u00e9 d\u00e1tov\u00e9 toky a mus\u00ed sa prisp\u00f4sobi\u0165 r\u00f4znym teplotn\u00fdm po\u017eiadavk\u00e1m po\u010das prepravy &#8211; a to je len nieko\u013eko z nich! Farm\u00e1rske trhy s\u00fa chr\u00e1nen\u00e9 pred niektor\u00fdmi z t\u00fdchto probl\u00e9mov, preto\u017ee pon\u00fakaj\u00fa jednoduch\u00fa alternat\u00edvu: pre\u010do namiesto prev\u00e1dzkovania komplikovan\u00e9ho dod\u00e1vate\u013esk\u00e9ho re\u0165azca jednoducho nespoji\u0165 \u013eud\u00ed s najbli\u017e\u0161\u00edmi zdrojmi potrav\u00edn v ich vlastn\u00fdch regi\u00f3noch? Farm\u00e1rske trhy s\u00fa v podstate pop-up obchody s potravinami, ale na rozdiel od obchodov s potravinami nie s\u00fa viazan\u00e9 na prepravu konkr\u00e9tneho sortimentu v\u00fdrobkov, nespoliehaj\u00fa sa na dlh\u00e9 vn\u00fatro\u0161t\u00e1tne dopravn\u00e9 trasy a nemusia prech\u00e1dza\u0165 \u00fazkymi miestami v pr\u00edstavoch &#8211; odolnos\u0165 farm\u00e1rskych trhov sa rod\u00ed zo z\u00e1kladnej jednoduchosti a zdrav\u00e9ho rozumu tohto modelu: u\u013eah\u010denie priamych transakci\u00ed medzi farm\u00e1rmi a kupuj\u00facimi.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/9190876831631937.webp\" \/><\/figure>\n<p>Odolnos\u0165 farm\u00e1rskych trhov spo\u010d\u00edva v ich schopnosti &#8220;z\u00edskava\u0165&#8221 od viacer\u00fdch farm\u00e1rov. Pr\u00edtomnos\u0165 viacer\u00fdch po\u013enohospod\u00e1rov poskytuje farm\u00e1rskym trhom ur\u010dit\u00fa redundanciu v ponuke, \u010d\u00edm sa zabezpe\u010duje odolnos\u0165 v pr\u00edpade naru\u0161enia &#8211; ak sa jedn\u00e9mu po\u013enohospod\u00e1rovi&#8217; nepodar\u00ed \u00faroda alebo sa in\u00e9mu&#8217; pokaz\u00ed kami\u00f3n, na trhu bude st\u00e1le ve\u013ea po\u013enohospod\u00e1rov. Okrem toho m\u00e1 ka\u017ed\u00e1 farma svoj vlastn\u00fd sp\u00f4sob distrib\u00facie, a nie konsolid\u00e1ciu &#8211; hoci po\u013enohospod\u00e1ri str\u00e1caj\u00fa ur\u010dit\u00fa efekt\u00edvnos\u0165 pri zdie\u013ean\u00ed dopravy, pom\u00e1ha to chr\u00e1ni\u0165 po\u013enohospod\u00e1rske trhy pred zranite\u013enos\u0165ou, ktor\u00e1 vypl\u00fdva z vlo\u017eenia v\u0161etk\u00fdch vajec do jedn\u00e9ho ko\u0161\u00edka.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/2518815956143908.webp\" \/><\/figure>\n<h2>Ak\u00e9 prek\u00e1\u017eky, ak v\u00f4bec nejak\u00e9, brzdia farm\u00e1rske trhy?<br \/>\n<\/h2>\n<p>Farm\u00e1rske trhy trpia ekologiz\u00e1ciou samotnej autenticity, ktor\u00fa steles\u0148uj\u00fa; ve\u013ek\u00e9 obchodn\u00e9 re\u0165azce sa zmoc\u0148uj\u00fa zna\u010dky &#8220;farm\u00e1rsky trh&#8221 a pou\u017e\u00edvaj\u00fa ju na predaj komoditn\u00fdch v\u00fdrobkov, ktor\u00e9 pre\u0161li dlh\u00fdm dod\u00e1vate\u013esk\u00fdm re\u0165azcom &#8211; pr\u00e1ve t\u00fdm re\u0165azcom, ktor\u00fd vykoris\u0165uje farm\u00e1rov.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/8841380391953562.webp\" \/><\/figure>\n<p>Prev\u00e1dzkovatelia farm\u00e1rskych trhov s\u00fa sami o sebe logistick\u00fdmi \u0161pecialistami &#8211; zvl\u00e1daj\u00fa neuverite\u013en\u00e9 mno\u017estvo zlo\u017eitost\u00ed s\u00favisiacich s nakladan\u00edm predajcov\n<\/p>\n<p>Po\u013enohospod\u00e1rske trhy tie\u017e potrebuj\u00fa pr\u00edstup k cenovo dostupnej transak\u010dnej technol\u00f3gii vhodnej pre dan\u00fd rozsah. Hoci niektor\u00e9 trhy st\u00e1le funguj\u00fa na hotovosti, \u017eijeme v \u00e9re mobiln\u00fdch pe\u0148a\u017eeniek, ApplePay, Venmo a \u010fal\u0161\u00edch &#8211; v\u00fdskum jasne ukazuje, \u017ee \u013eudia nakupuj\u00fa viac, ke\u010f pou\u017e\u00edvaj\u00fa kreditn\u00e9 karty, a po\u013enohospod\u00e1ri potrebuj\u00fa \u0161ir\u0161\u00ed pr\u00edstup k technol\u00f3gi\u00e1m, ktor\u00e9 m\u00f4\u017eu podporova\u0165 viacero typov transakci\u00ed pre pohodlie svojich z\u00e1kazn\u00edkov.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/9826282717210217.webp\" \/><\/figure>\n<p>Predajcovia na farm\u00e1rskych trhoch s\u00fa \u010dasto mal\u00e9 podniky, ktor\u00e9 maj\u00fa probl\u00e9m dosiahnu\u0165 ziskovos\u0165 len prostredn\u00edctvom maloobchodn\u00e9ho kan\u00e1la na farm\u00e1rskych trhoch. \u010casto potrebuj\u00fa diverzifikova\u0165 svoju \u010dinnos\u0165 do in\u00fdch kan\u00e1lov, ako s\u00fa napr\u00edklad akcie podporovan\u00e9 komunitou (CSA), ve\u013ekoobchod alebo online predaj, ale nemaj\u00fa dostato\u010dn\u00fa efektivitu, aby to dok\u00e1zali sami ako individu\u00e1lni po\u013enohospod\u00e1ri. Mnoh\u00e9 farm\u00e1rske trhy v celej krajine a vo svete maj\u00fa historick\u00e9 korene v tom, \u017ee sl\u00fa\u017eili ako ve\u013ekoobchod a maloobchod &#8211; miestni obchodn\u00edci s potravinami \u010dasto prich\u00e1dzali so svojimi kami\u00f3nmi na trh pred otv\u00e1rac\u00edmi hodinami a rokovali priamo s farm\u00e1rmi. K\u013e\u00fa\u010dov\u00e9 je tu slovo &#8220;priamy&#8221; &#8211; ke\u010f\u017ee ve\u013ek\u00e9 obchodn\u00e9 re\u0165azce prevzali distrib\u00faciu, potravin\u00e1ri a in\u00ed miestni ve\u013ekoobchodn\u00edci namiesto n\u00e1kupu na trhoch delegovali svoje n\u00e1kupy na sprostredkovate\u013eov, \u010do ovplyvnilo ziskovos\u0165 fariem. Ako mest\u00e1 a regi\u00f3ny mus\u00edme prem\u00fd\u0161\u013ea\u0165 o sp\u00f4soboch, ako vyu\u017ei\u0165 flexibilitu farm\u00e1rskych trhov a priamu podporu viacer\u00fdch region\u00e1lnych fariem, ktor\u00e9 vyu\u017e\u00edvaj\u00fa najlep\u0161ie ekologick\u00e9 a udr\u017eate\u013en\u00e9 postupy, a vytvori\u0165 tak odoln\u00e9 ve\u013ekoobchodn\u00e9 predajne, ktor\u00e9 pom\u00f4\u017eu ukotvi\u0165 zisky fariem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00e4\u010d\u0161ina z n\u00e1s nem\u00e1 ani potuchy o tom, odkia\u013e poch\u00e1dzaj\u00fa na\u0161e potraviny, a u\u017e v\u00f4bec nie o v\u0161etk\u00fdch \u010dl\u00e1nkoch re\u0165azca, ktor\u00e9 musia by\u0165 koordinovan\u00e9, aby sme tieto potraviny dostali. Farm\u00e1rske trhy pon\u00fakaj\u00fa kupuj\u00facim prav\u00fd opak &#8211; kr\u00e1tku cestu z farmy na trh, priame vz\u0165ahy medzi farmou a spotrebite\u013eom a \u00fapln\u00fa transparentnos\u0165 na tejto ceste. Ak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-81409","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-fruits"],"_links":{"self":[{"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/posts\/81409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/comments?post=81409"}],"version-history":[{"count":0,"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/posts\/81409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/media\/81418"}],"wp:attachment":[{"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/media?parent=81409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/categories?post=81409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my-garden.blog\/sk\/wp-json\/wp\/v2\/tags?post=81409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}