{"id":81414,"date":"2023-03-07T11:15:05","date_gmt":"2023-03-07T08:15:05","guid":{"rendered":"https:\/\/demo5.teaser-cube.ru\/2023\/03\/07\/cs-farmarske-trhy-prokazuji-odolnost-v-dobe-problemu-v-dodavatelskem-retezci\/"},"modified":"2023-03-07T11:15:05","modified_gmt":"2023-03-07T08:15:05","slug":"cs-farmarske-trhy-prokazuji-odolnost-v-dobe-problemu-v-dodavatelskem-retezci","status":"publish","type":"post","link":"https:\/\/my-garden.blog\/cs\/2023\/03\/07\/cs-farmarske-trhy-prokazuji-odolnost-v-dobe-problemu-v-dodavatelskem-retezci\/","title":{"rendered":"Farm\u00e1\u0159sk\u00e9 trhy prokazuj\u00ed odolnost v dob\u011b probl\u00e9m\u016f v dodavatelsk\u00e9m \u0159et\u011bzci"},"content":{"rendered":"<p>V\u011bt\u0161ina z n\u00e1s netu\u0161\u00ed, odkud poch\u00e1z\u00ed na\u0161e potraviny, nato\u017e pak v\u0161echny \u010dl\u00e1nky \u0159et\u011bzce, kter\u00e9 mus\u00ed b\u00fdt koordinov\u00e1ny, abychom je dostali. Farm\u00e1\u0159sk\u00e9 trhy nab\u00edzej\u00ed nakupuj\u00edc\u00edm prav\u00fd opak &#8211; kr\u00e1tkou cestu z farmy na trh, p\u0159\u00edm\u00fd vztah mezi farmou a spot\u0159ebitelem a plnou transparentnost na t\u00e9to cest\u011b. Pokud p\u0159ijdete na trh dostate\u010dn\u011b brzy, m\u016f\u017eete dokonce vid\u011bt, jak farm\u00e1\u0159 vykl\u00e1d\u00e1 produkt &#8211; pr\u00e1ce, kter\u00e1 je jinak ve &#8220;velk\u00e9m&#8221 potravinov\u00e9m \u0159et\u011bzci neviditeln\u00e1.\n<\/p>\n<p>Dodavatelsk\u00fd \u0159et\u011bzec &#8220;velk\u00fdch&#8221 potravin se pot\u00fdk\u00e1 s \u0159adou probl\u00e9m\u016f a zranitelnost\u00ed z r\u016fzn\u00fdch d\u016fvod\u016f: m\u00e1 za \u00fakol agregovat produkty od des\u00edtek a mo\u017en\u00e1 i stovek r\u016fzn\u00fdch v\u00fdrobc\u016f, jezd\u00ed po dlouh\u00fdch tras\u00e1ch kamionov\u00e9 dopravy spravovan\u00e9 mnoha p\u0159epravn\u00edmi partnery, vy\u017eaduje komplikovan\u00e9 datov\u00e9 toky a mus\u00ed se p\u0159izp\u016fsobit r\u016fzn\u00fdm teplot\u00e1m b\u011bhem p\u0159epravy &#8211; a to je jen n\u011bkolik p\u0159\u00edklad\u016f! Farm\u00e1\u0159sk\u00e9 trhy jsou p\u0159ed n\u011bkter\u00fdmi z t\u011bchto probl\u00e9m\u016f chr\u00e1n\u011bny, proto\u017ee nab\u00edzej\u00ed jednoduchou alternativu: pro\u010d m\u00edsto provozov\u00e1n\u00ed slo\u017eit\u00e9ho dodavatelsk\u00e9ho \u0159et\u011bzce prost\u011b nepropojit lidi s nejbli\u017e\u0161\u00edmi zdroji potravin v jejich vlastn\u00edch regionech? Farm\u00e1\u0159sk\u00e9 trhy jsou v podstat\u011b pop-up obchody s potravinami, ale na rozd\u00edl od obchod\u016f s potravinami nejsou v\u00e1z\u00e1ny na p\u0159epravu ur\u010dit\u00e9ho souboru produkt\u016f, nespol\u00e9haj\u00ed se na dlouh\u00e9 vnitrost\u00e1tn\u00ed dopravn\u00ed trasy a nemus\u00ed proch\u00e1zet \u00fazk\u00fdmi m\u00edsty v p\u0159\u00edstavech &#8211; odolnost farm\u00e1\u0159sk\u00fdch trh\u016f se rod\u00ed ze z\u00e1kladn\u00ed jednoduchosti a zdrav\u00e9ho rozumu tohoto modelu: usnadn\u011bn\u00ed p\u0159\u00edm\u00fdch transakc\u00ed mezi zem\u011bd\u011blci a nakupuj\u00edc\u00edmi.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/9190876831631937.webp\" \/><\/figure>\n<p>Odolnost farm\u00e1\u0159sk\u00fdch trh\u016f spo\u010d\u00edv\u00e1 v jejich schopnosti &#8220;z\u00edsk\u00e1vat&#8221 produkty od v\u00edce farm\u00e1\u0159\u016f. P\u0159\u00edtomnost v\u00edce farm\u00e1\u0159\u016f d\u00e1v\u00e1 farm\u00e1\u0159sk\u00fdm trh\u016fm ur\u010ditou redundanci v nab\u00eddce, co\u017e zaji\u0161\u0165uje odolnost v p\u0159\u00edpad\u011b naru\u0161en\u00ed &#8211; pokud se jednomu farm\u00e1\u0159i&#8217;nepoda\u0159\u00ed sklidit \u00farodu nebo se jin\u00e9mu&#8217;porouch\u00e1 kamion, na trhu bude st\u00e1le mnoho farm\u00e1\u0159\u016f. Ka\u017ed\u00e1 farma m\u00e1 tak\u00e9 vlastn\u00ed zp\u016fsob distribuce, nikoliv konsolidaci &#8211; i kdy\u017e zde zem\u011bd\u011blci ztr\u00e1cej\u00ed ur\u010ditou efektivitu p\u0159i sd\u00edlen\u00ed dopravy, pom\u00e1h\u00e1 to chr\u00e1nit farm\u00e1\u0159sk\u00e9 trhy p\u0159ed zranitelnost\u00ed, kter\u00e1 by znamenala vlo\u017een\u00ed v\u0161ech vajec do jednoho ko\u0161\u00edku.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/2518815956143908.webp\" \/><\/figure>\n<h2>Jak\u00e9 p\u0159ek\u00e1\u017eky p\u0159\u00edpadn\u011b brzd\u00ed farm\u00e1\u0159sk\u00e9 trhy?<br \/>\n<\/h2>\n<p>Farm\u00e1\u0159sk\u00e9 trhy trp\u00ed \"greenwashingem\" samotn\u00e9 autenticity, kterou zt\u011bles\u0148uj\u00ed; velk\u00e9 obchodn\u00ed \u0159et\u011bzce se zmoc\u0148uj\u00ed zna\u010dky &#8220;farm\u00e1\u0159sk\u00fd trh&#8221 a pou\u017e\u00edvaj\u00ed ji k prodeji komoditn\u00edch produkt\u016f, kter\u00e9 pro\u0161ly dlouh\u00fdm dodavatelsk\u00fdm \u0159et\u011bzcem &#8211; pr\u00e1v\u011b t\u00edm \u0159et\u011bzcem, kter\u00fd zem\u011bd\u011blce vyko\u0159is\u0165uje.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/8841380391953562.webp\" \/><\/figure>\n<p>Provozovatel\u00e9 farm\u00e1\u0159sk\u00fdch trh\u016f jsou sami o sob\u011b logistick\u00fdmi specialisty &#8211; zvl\u00e1daj\u00ed neuv\u011b\u0159iteln\u00e9 mno\u017estv\u00ed slo\u017eitost\u00ed spojen\u00fdch s nakl\u00e1dkou zbo\u017e\u00ed od prodejc\u016f.\n<\/p>\n<p>Zem\u011bd\u011blsk\u00e9 trhy tak\u00e9 pot\u0159ebuj\u00ed p\u0159\u00edstup k cenov\u011b dostupn\u00e9 transak\u010dn\u00ed technologii odpov\u00eddaj\u00edc\u00ed jejich rozsahu. N\u011bkter\u00e9 trhy sice st\u00e1le funguj\u00ed na hotovost, ale \u017eijeme v dob\u011b mobiln\u00edch pen\u011b\u017eenek, ApplePay, Venmo a dal\u0161\u00edch &#8211; v\u00fdzkumy jasn\u011b ukazuj\u00ed, \u017ee lid\u00e9 nakupuj\u00ed v\u00edce, kdy\u017e pou\u017e\u00edvaj\u00ed platebn\u00ed karty, a farm\u00e1\u0159i pot\u0159ebuj\u00ed roz\u0161\u00ed\u0159en\u011bj\u0161\u00ed p\u0159\u00edstup k technologi\u00edm, kter\u00e9 mohou podporovat v\u00edce druh\u016f transakc\u00ed pro pohodl\u00ed sv\u00fdch z\u00e1kazn\u00edk\u016f.\n<\/p>\n<figure><img decoding=\"async\" src=\"https:\/\/my-garden.blog\/auto_content\/local_image\/9826282717210217.webp\" \/><\/figure>\n<p>Prodejci na farm\u00e1\u0159sk\u00fdch trz\u00edch jsou \u010dasto mal\u00ed podnikatel\u00e9, kte\u0159\u00ed se sna\u017e\u00ed dos\u00e1hnout ziskovosti pouze prost\u0159ednictv\u00edm maloobchodn\u00edho kan\u00e1lu farm\u00e1\u0159sk\u00fdch trh\u016f. \u010casto pot\u0159ebuj\u00ed diverzifikovat do dal\u0161\u00edch kan\u00e1l\u016f, jako jsou komunitou podporovan\u00e9 zem\u011bd\u011blsk\u00e9 akcie (CSA), velkoobchod nebo online prodej, ale jako samostatn\u00ed zem\u011bd\u011blci na to nemaj\u00ed dostate\u010dnou efektivitu. Mnoho farm\u00e1\u0159sk\u00fdch trh\u016f po cel\u00e9 zemi i ve sv\u011bt\u011b m\u00e1 historick\u00e9 ko\u0159eny v tom, \u017ee slou\u017eily jako velkoobchodn\u00ed a maloobchodn\u00ed odbyti\u0161t\u011b &#8211; m\u00edstn\u00ed obchodn\u00edci s potravinami \u010dasto p\u0159ij\u00ed\u017ed\u011bli se sv\u00fdm kamionem na trh p\u0159ed otev\u00edrac\u00ed dobou a vyjedn\u00e1vali p\u0159\u00edmo se zem\u011bd\u011blci. Kl\u00ed\u010dov\u00e9 je zde slovo &#8220;p\u0159\u00edmo&#8221; &#8211; s n\u00e1stupem velk\u00fdch distribu\u010dn\u00edch \u0159et\u011bzc\u016f p\u0159enechali potravin\u00e1\u0159i a dal\u0161\u00ed m\u00edstn\u00ed velkoodb\u011bratel\u00e9 sv\u00e9 n\u00e1kupy zprost\u0159edkovatel\u016fm nam\u00edsto n\u00e1kup\u016f na trz\u00edch, co\u017e m\u011blo vliv na ziskovost farem. Jako m\u011bsta a regiony se mus\u00edme zamyslet nad zp\u016fsoby, jak vyu\u017e\u00edt flexibilitu farm\u00e1\u0159sk\u00fdch trh\u016f a p\u0159\u00edmou podporu v\u00edce region\u00e1ln\u00edch farem, kter\u00e9 do sv\u00fdch produkt\u016f zahrnuj\u00ed to nejlep\u0161\u00ed z ekologick\u00fdch a udr\u017eiteln\u00fdch postup\u016f, a vytvo\u0159it tak odoln\u00e1 velkoobchodn\u00ed odbyti\u0161t\u011b, kter\u00e1 pomohou ukotvit zisky farem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u011bt\u0161ina z n\u00e1s netu\u0161\u00ed, odkud poch\u00e1z\u00ed na\u0161e potraviny, nato\u017e pak v\u0161echny \u010dl\u00e1nky \u0159et\u011bzce, kter\u00e9 mus\u00ed b\u00fdt koordinov\u00e1ny, abychom je dostali. Farm\u00e1\u0159sk\u00e9 trhy nab\u00edzej\u00ed nakupuj\u00edc\u00edm prav\u00fd opak &#8211; kr\u00e1tkou cestu z farmy na trh, p\u0159\u00edm\u00fd vztah mezi farmou a spot\u0159ebitelem a plnou transparentnost na t\u00e9to cest\u011b. Pokud p\u0159ijdete na trh dostate\u010dn\u011b brzy, m\u016f\u017eete dokonce vid\u011bt, jak [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":81418,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[115],"tags":[],"class_list":["post-81414","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-fruits"],"_links":{"self":[{"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/posts\/81414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/comments?post=81414"}],"version-history":[{"count":0,"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/posts\/81414\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/media\/81418"}],"wp:attachment":[{"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/media?parent=81414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/categories?post=81414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/my-garden.blog\/cs\/wp-json\/wp\/v2\/tags?post=81414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}